Starter
Up to 10 files
$199
For a small priority batch or first cleanup pass.
Checkout is handled securely through Stripe.
Direct checkout available — $199
File Treatment + Metadata
Same image. Better business asset.
Make important pages, images, files, and publishing surfaces easier to understand, find, share, reuse, and hand off.
Checkout is handled securely through Stripe. The $199 direct checkout link is for a capped priority batch. Larger file sets, deeper metadata, or implementation-heavy cleanup should be scoped first.
What this is
Useful assets should not disappear into messy folders.
File Treatment helps rename, organize, describe, and prepare business files so they are easier to use across your website, Google Business Profile, service pages, folders, future systems, and handoff materials.
It can stand alone, but it is especially useful inside a Microsite Plus, visibility cleanup, profile cleanup, or business foundation project.
Best for
- business photos named like
IMG_7032.jpg - service images that should support a website or profile
- documents and files that need clearer naming and context
- business owners preparing for a microsite, visibility cleanup, or organized handoff
Product structure
Priced by file count and treatment depth.
This is not bulk alt text. Each selected asset is treated as a reusable business file with clearer names, descriptions, context, and publishing guidance.
Typical batch timeline: capped priority batches are often delivered within 2–4 weeks after files, scope, payment, and direction are clear. Larger or specialized libraries are scheduled after review.
Core
Up to 25 files
$399
For a focused business image set, service gallery, product batch, or profile-ready asset group.
Plus
Up to 50 files
$699
For a stronger asset-library cleanup before publishing, profile cleanup, or handoff.
Advanced
Specialized metadata
Quoted
Deeper, platform-specific, brand-intensive, or unusually detailed metadata work is quoted after review.
Scope boundary
Metadata expresses identity. It does not invent it from scratch.
If the business identity is fuzzy, Brand on Paper comes first. That work defines the business, offers, voice, audience, and public language.
File Treatment takes an already-defined or lightly clarified business identity and carries it into the places platforms actually read: filenames, alt text, titles, descriptions, image fields, previews, captions, asset notes, and handoff guidance.
The standard packages are practical. Specialized metadata, unusually deep libraries, or implementation-heavy projects are quoted after review so the scope stays honest.
What you leave with
Treated Asset Sheet, renamed file list, copy/paste metadata fields, usage notes, and handoff notes.
What counts as an asset?
An asset can be an image, PDF, document, profile image, service photo, product photo, example image, page, listing item, or other reusable business file selected for treatment.
No metadata magic
Metadata is not a ranking guarantee, keyword stuffing, or a trick. Good metadata helps the right meaning travel with the asset.
Treatment example
What one treated image can become.
A single image can carry more than pixels. When treated intentionally, it can carry subject clarity, accessibility value, search context, brand tone, and publishing purpose. This public example shows the before and after while keeping private client notes and handoff details out of the public sample.
Decent Ops
Public treatment example
Brand-specific wellness-service image example
Before
IMG_7032.jpg- Generic filename
- No useful title
- No alt text
- No description
- Hard to find, reuse, or hand off
After treated
wellness-treatment-room-natural-light-boulder-co.jpgSame image. Better business asset.
A single photo can carry search, accessibility, brand, and publishing value when treated intentionally.
Works well with
File Treatment often strengthens other Decent Ops builds.
- Microsite Plus: treated photos and site metadata make the site stronger.
- Google Business Profile support: profile photos and descriptions become more consistent.
- Brand on Paper: approved brand language gives the metadata better footing.
- Visibility cleanup: assets, page metadata, and profile language align.
Need the terms?
Metadata should be understandable, not mysterious.
The Field Guide explains metadata, alt text, schema, Open Graph, file treatment, description layers, and why clear signals matter in plain English.
Find your starting point
Start with the part that feels scattered.
Answer a few guided questions so Decent Ops can understand what you’re building, what feels scattered, and what kind of system would help next.