Core services
Microsite Build, Starting Point Check-In, Brand on Paper, File Treatment + Metadata, Resale Ops Starter System, and custom build support.
Services
Business-building services, scoped clearly.
Decent Ops builds practical, marketable business artifacts: sites, brand clarity, treated asset sheets, intake paths, workflow cleanup, profile support, and handoff notes.
The clearest public doorway is Microsite Build. If you are not sure what layer you need first, use Find Your Starting Point.
New here? Read: A Note for Founders.
Service shape
A clear ladder for marketable systems.
The work can stand alone, but the public sales flow is simple: Microsite Build is the signature product, and Find Your Starting Point is the guided path when the right layer is not obvious. Supporting services like Brand on Paper, File Treatment, Google Business Profile cleanup, and trust pages make the business easier to understand, trust, find, buy from, and operate when they belong. Brand voice belongs here too: not as a separate product, but as a clear gateway into Brand on Paper when the words are the problem.
Add-ons
Google Business Profile cleanup, treated photos, page metadata, FAQ cleanup, intake support, trust page basics, visual direction, and handoff notes.
Bundles
Microsite Plus is the flagship package. Front Door Launch, Business Clarity Pack, Business Foundation Build, larger business sites, and resale bundles can support the right project when the pieces belong together.
How to choose
Start with the problem you can name.
The exact service can be refined after review. Business Builder helps choose the starting point. Larger custom work is scoped privately after Decent Ops understands the pieces. These routes keep the first step simple.
I need a websiteMicrosite Build
The signature Decent Ops product: a clean public front door with service clarity and a working request path.
I need help choosingBusiness BuilderUse this when you want Decent Ops to recommend the starting point.
Find my brand voiceBrand on PaperUse this when your scope, service language, offer structure, or public explanation still feels unclear.
One thing feels brokenStarting Point Check-InUse this when you need a human check-in before spending more.
My photos/files are messyFile Treatment + MetadataUse this supporting service when useful assets are hard to find, describe, publish, or reuse.
I sell physical itemsResale Ops StarterUse this when sourcing, photos, storage, listings, and shipping need a backbone.
I have the idea, but not the structureBusiness BuilderUse this when the need is bigger than one page, one file set, or one service description and you want the cleanest starting point.
Starting Point Check-In — $99
Starting Point Check-In
A focused phone conversation after initial context, built around one scattered business area, with practical cleanup notes and a clear next step.
What you leave with: Check-In Summary, Top 5 friction points, Key call notes, Starter checklist or template where useful, Priority cleanup path, Next-step recommendation
View details →
Starting at $1,499
Microsite Build
The signature Decent Ops product: a clean digital front door with clear service language and a working intake path.
What you leave with: Small static site, Contact/intake path, Basic metadata, Launch QA notes, Handoff notes
View details →
Direct checkout available — $499
Brand on Paper
A practical brand voice and business clarity document for your offers, scope, customer language, service structure, and next build-ready direction.
What you leave with: Brand clarity document, Offer direction notes, Brand voice guide, Customer-facing language, Practical next-step guidance
View details →
Direct checkout available — $199
File Treatment + Metadata
A supporting cleanup and metadata pass that turns loose files and images into clearer, more useful business assets.
What you leave with: Treated Asset Sheet, Renamed file list, Copy/paste metadata fields, Usage notes, Handoff notes
View details →
Scoped after review
Resale Ops Starter System
A clean sourcing-to-storage-to-sale workflow for resellers who are tired of winging every listing.
What you leave with: Resale workflow guidance, Inventory tracking direction, Listing support notes, Storage recommendations, Practical handoff notes
View details →
Prebuilt packages
Prebuilt packages for common business buildouts.
Some Decent Ops services work best together. These packages combine the pieces most small businesses usually need at the same stage, without making you assemble the whole plan yourself.
Premium site package
Microsite Plus
Starting at $2,499. A stronger launch package that combines a Microsite Build with treated files/images, trust-page support, Google Business Profile cleanup, and deeper launch QA.
Public launch package
Front Door Launch
Starting at $1,899. Brand on Paper Starter + Microsite Build for a cleaner, more credible public launch.
Foundation package
Business Foundation Build
Starting at $3,999. Brand on Paper Core + Microsite Plus + an operating cleanup starter for businesses that need brand voice, identity clarity, a stronger site, public trust structure, and basic supporting-operations cleanup.
The operating cleanup starter is a first-pass cleanup of the practical support structure around the business.
Larger business structure package
Larger Business Sites
Scoped after review. Custom build support for businesses that need deeper page structure, guided forms, service routing, content support, trust language, and online tools built into the site.
Service standard
Every project should leave the business cleaner than it was found.
That can mean a better microsite, a clearer offer, a cleaner intake path, a stronger file system, a documented workflow, a treated asset library, or a better public profile. The deliverable changes by project. The standard does not: practical, organized, usable, and ready to maintain.
Typical project timeline: many starter projects are delivered within 2–4 weeks after scope, materials, payment, and direction are clear. Larger or more custom work is estimated after review.
Not sure which service fits?
Use Business Builder for a guided starting-point path.
Business Builder is for people who want Decent Ops to understand what they are building, what feels scattered, and what kind of system would help next.
Find your starting point
Start with the part that feels scattered.
Answer a few guided questions so Decent Ops can understand what you’re building, what feels scattered, and what kind of system would help next.